The Willow breast pump eases some of the worst parts of pumping, for a price
Dustin Drankoski / Mashable
If you’re pumping breast milk, what would you pay to not feel quite so much like a literal dairy cow? With the release of a new and improved breast pump, that’s no longer a hypothetical question.
Despite a built-in customer base thanks to insurance coverage from the Affordable Care Act and a lack of paid maternity leave pushing American mothers back in the workplace as fast as possible, meaningful improvements to the breast pump are few and far between.
The Willow is the most high-profile entrant into the product category in the past several years. It was a breakout product at CES when it debuted in 2017 with the claim that it was quiet enough to use on a conference call. It’s is a self-contained, battery-powered breast pump that is worn inside a nursing bra under clothes, and damn if it doesn’t look sleek. The difference between it and a Medela breast pump, one of the most popular manufacturers, is similar to that of a minivan versus a sports car.