Claire and Erica Have a Few Things to Tell You
Claire Mazur and Erica Cerulo — friends, former retail proprietors, podcast hosts, co-authors, work wives — are most assuredly not messing around. Under the umbrella of their lifestyle company A Thing or Two, they consult, produce a weekly podcast, and send two weekly newsletters (the free A Thing or Two, and the Secret Menu for paid subscribers). Oh, and they recently published a book.
It’s a template for a certain type of media empire: A savvy play in the lifestyle space, focused on women who like to be in the know and have disposable income to match. Their voice is that of an extremely online geriatric millennial who no longer needs to prove they’re cool. (Though they are.) But embedded in Cerulo and Mazur’s blueprint for success is a warning of the difficulty of trying to replicate it. ATOT didn’t happen by accident, and what may seem like “just a newsletter” is an intricate, multi-pronged, efficient business built on product discovery.